On-Chain Crypto Index Funds in Telegram Sponsored Ads#

On-chain index funds let users gain diversified crypto exposure through a single token — no active management, automatic rebalancing, full custody. Telegram Ads Spy catalogued 55+ creatives from Index Coop, Alongside, Enzyme Finance, and Set Protocol.

Top Advertisers#

Protocol	Token	Ads	Intensity
Index Coop	DPI, MVI, BED	~20	6/10
Alongside	AMKT	~15	7/10
Enzyme Finance	Custom vaults	~12	5/10
Set Protocol	Various	~8	5/10

Creative Patterns#

Index Coop DPI — diversification narrative: «Hold 1 token. Own the top 10 DeFi protocols. Auto-rebalanced monthly.» DeFi Pulse Index targets users who want DeFi exposure without picking winners.

Alongside AMKT — TradFi bridge: «The crypto market index. Like S&P 500 but for digital assets.» Targets TradFi investors entering crypto through familiar mental models.

Enzyme Finance — vault creation angle: «Build your own crypto fund. No code. Share with anyone.» Targets asset managers and yield strategists building public vaults.

Index Product Taxonomy#

Index	Components	Rebalance	Fee
DPI (DeFi Pulse)	UNI, MKR, COMP, AAVE…	Monthly	0.95%/yr
MVI (Metaverse)	AXS, MANA, SAND, ENJ…	Monthly	0.95%/yr
AMKT	Top 25 by market cap	Quarterly	0.75%/yr
BED (Bankless)	BTC, ETH, DPI	Monthly	0.25%/yr

Geographic Distribution#

English dominates (85%). German and French channels receive more index fund ads than average — reflecting TradFi investor culture in Western Europe converting to on-chain products. Korean channels see MVI (Metaverse Index) ads tied to gaming/metaverse narratives.

TradFi vs DeFi Narrative Split#

Ads divide into two camps:

1. DeFi-native: «Hold DPI instead of 10 separate wallets. Rebalances automatically.»
2. TradFi-bridge: «Crypto index fund. Regulated custodian. ISIN-equivalent.»

Alongside (AMKT) pioneered the TradFi-bridge messaging targeting wealth managers in 2025.

Trends 2025–2026#

Sector indices proliferated: AI tokens index, RWA index, L2 index. Yield-bearing indices emerged — indices that stake underlying assets to earn additional APY. ETF competition: US Bitcoin ETF approval (2024) ate some index fund demand but also validated the "index" mental model for crypto. Institutional vaults on Enzyme Finance grew as DAOs outsourced treasury management to verified strategy managers.

Archive Data#

Live data: /api/v1/ads?tag=crypto-index-funds

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by ctaUrl domain matching with manual review. Counts are deduplicated unique creatives.

Key metrics: Index Coop AUM: $150M+ · Alongside AMKT AUM: $80M+ · Enzyme Finance AUM: $250M+ (all vaults).

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

tgadsspy research (2026). Crypto Index Funds in Telegram Ads: Index Coop, Alongside, Enzyme (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-crypto-index-funds-2026