DeFi Options Protocols in Telegram Sponsored Ads#

Decentralized options give traders the right to buy or sell crypto assets at a fixed price — without a centralised counterparty. Telegram Ads Spy catalogued 70+ unique creatives from Dopex, Lyra, Premia, Hegic, and Moby across 9,000+ sponsored-eligible channels.

Top Advertisers#

Protocol	Ads	Intensity	Chain
Dopex	~22	7/10	Arbitrum
Lyra Finance	~18	6/10	Optimism / Arbitrum
Premia	~14	6/10	Multi-chain
Hegic	~10	5/10	Arbitrum
Moby	~8	7/10	Arbitrum

Creative Patterns#

Dopex — yield-on-options angle: «Earn yield on your ETH. Sell covered calls. Get paid in rDPX.» Single-Staking Options Vaults (SSOVs) as a passive-income product for ETH holders.

Lyra — professional trading angle: «Options with deep liquidity. Delta-neutral AMM. Trade like an institution.» Targets traders migrating from Deribit.

Premia — accessibility angle: «Options for everyone. Select strike. Select expiry. Done.» Simplified UI to lower the barrier for retail options traders.

Moby — newest entrant: «AI-powered options strategies. Automated delta hedging.» AI narrative overlay on structured products.

Geographic Distribution#

Options protocols attract an advanced trader segment — English-language communities dominate (82%). Korean-language channels are second: retail options culture from TradFi leaks into DeFi. Chinese-language channels (Binance/OKX communities) are third.

US-targeted creatives carefully avoid futures/options regulatory language. Protocols geo-block US IP from app frontends but still run Telegram ads globally.

Revenue Model Comparison#

Protocol	Revenue Source	TVL Model
Dopex	Protocol fees + rDPX buybacks	SSOV vaults
Lyra	Trading fees	AMM liquidity pools
Premia	3% exercise fee + 2.5% annualised	Peer-to-pool
Hegic	Exercise fees	Collective pool model

Trends 2025–2026#

On-chain volatility surfaces matured: protocols now publish real-time implied volatility alongside ads. Structured products (auto-exercise covered calls) became the dominant retail entry point — replacing raw options trading. Options Vaults TVL grew 4× from 2024 to 2026 as passive DeFi yield strategies normalised. Perps vs Options narrative: Hyperliquid's success in perps pushed options protocols to differentiate on capital efficiency and vol-surface depth.

Archive Data#

Live data: /api/v1/ads?tag=defi-options

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by domain matching in ctaUrl field with manual review. Counts represent unique ad creatives, not impression counts.

Key metrics: DeFi options total notional: $2B+ (2026 peak) · Dopex SSOV TVL: $180M+ · Lyra cumulative volume: $4B+.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

tgadsspy research (2026). DeFi Options in Telegram Ads: Dopex, Lyra, Premia, Hegic (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-defi-options-2026