Liquid Restaking Tokens in Telegram Sponsored Ads#

Liquid Restaking Tokens (LRTs) let users deposit ETH and receive a liquid receipt token — eETH, ezETH, rsETH, swETH — that simultaneously earns staking rewards and EigenLayer restaking points. Telegram Ads Spy catalogued 80+ creatives across 9,000+ channels.

Top Advertisers#

Protocol	Token	Ads	Intensity
ether.fi	eETH / weETH	~28	9/10
Renzo	ezETH	~20	8/10
Kelp DAO	rsETH	~15	7/10
Swell	swETH / rswETH	~12	7/10
Puffer Finance	pufETH	~8	6/10

Creative Patterns#

ether.fi — triple-stack rewards narrative: «Stake ETH → earn staking APY + EigenLayer points + ether.fi loyalty points.» Three reward layers in one message. Highest ad intensity (9/10) driven by pre-TGE airdrop campaigns.

Renzo — simplicity angle: «Deposit ETH. Get ezETH. Earn restaking yield automatically.» No-friction positioning for users unfamiliar with EigenLayer mechanics.

Kelp DAO — multi-asset angle: «Restake LSTs: stETH, ETHx, sfrxETH. One token: rsETH.» Targets existing Lido/Frax holders.

Puffer Finance — anti-slashing angle: «Native restaking with slashing protection. Enclave-secured validators.» Security narrative differentiator.

Points Meta (2024–2025 Campaign Wave)#

The dominant creative strategy was points farming:

• «Every eETH earns loyalty points → future airdrop»
• «ezETH holders get Renzo Season 2 points»
• «rsETH points multiplier: 2× for first 30 days»

This mechanics made LRT ads indistinguishable from airdrop farming campaigns — a high-engagement trigger for crypto-native Telegram audiences.

Geographic Distribution#

English dominates (88%) — LRT is a sophisticated DeFi primitive with near-zero non-English usage in 2024. Chinese channels (Binance Smart Chain communities) appear post-2025 as LRT expands to other chains. Korean channels follow EigenLayer points updates closely.

TVL Race Narrative in Ads#

LRT protocols ran comparative TVL ads: «We crossed $5B TVL. Join the largest LRT protocol.» ether.fi reached $7B+ TVL in 2025, making it the fastest DeFi protocol ever to reach that milestone.

Trends 2025–2026#

Post-TGE shift: After EIGEN token launch, points-farming ads gave way to yield comparison ads showing APY breakdown. Multi-chain LRTs emerged — ezETH and weETH bridged to L2s, expanding ad surface. Institutional LRT products appeared: structured vault ads targeting DAO treasuries and institutional ETH holders.

Archive Data#

Live data: /api/v1/ads?tag=liquid-restaking

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by ctaUrl domain matching with manual review.

Key metrics: Total LRT TVL (2026): $25B+ · ether.fi: $7B+ TVL · Renzo: $4B+ TVL · EigenLayer restaked ETH: $15B+.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

tgadsspy research (2026). Liquid Restaking Tokens in Telegram Ads: eETH, ezETH, rsETH, weETH (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-liquid-restaking-tokens-2026