How to Research Your Competitors in Telegram Ads with Telegram Ads Spy#

Telegram's advertising market is essentially invisible without a dedicated spy tool. Unlike Google or Meta, there is no public ad library, no transparency center, and no official way to see what your competitors are running. Sponsored messages appear briefly in channels and are gone — unless an archive captures them in real time.

That's what Telegram Ads Spy does. This guide walks through the practical steps to conduct competitor research using the tool.

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Step 1: Search by Advertiser Domain or Name#

The fastest way to find a competitor's ads is to search by their domain.

Navigate to tgadsspy.com/ads and type the competitor's domain (e.g. bybit.com or nordvpn.com) into the search box.

The results will show:

• All creatives associated with that advertiser
• Which channels they've targeted
• When each creative first appeared and last appeared
• Whether they're using the TON or EUR cabinet

If you know the advertiser's name but not their domain, try the company name. The system fuzzy-matches on creative text, CTA URLs, and advertiser-linked domain records.

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Step 2: Browse the Advertiser Profile#

Every advertiser with 2+ creatives gets a dedicated profile page. These are accessible via:

tgadsspy.com/advertisers/[slug]

The profile shows:

• Total creative count and active vs. inactive campaigns
• Top niche labels (crypto, trading, vpn, etc.)
• Geo distribution of where their ads are shown
• TON vs EUR cabinet breakdown
• Full chronological creative history
• Channels where the advertiser has appeared

Advertiser profiles are the most efficient way to understand a competitor's full Telegram advertising history at a glance.

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Step 3: Filter by Niche and Geo#

If you don't have a specific competitor in mind but want to understand what the top advertisers in your niche are doing, use the niche filter.

Example: you run a VPN service targeting German users.

1. Go to tgadsspy.com/ads
2. Set niche = vpn
3. Set geo = DE
4. Sort by first_seen descending to see newest campaigns

This surfaces every VPN advertiser currently active in the German Telegram market — their creative formats, messaging angles, and which channels they're using.

The same logic applies to any other niche: crypto, betting, education, health, trading, retail, bots.

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Step 4: Set Keyword Alerts#

Instead of manually checking the archive, set an alert to receive notifications when new creatives matching your keyword appear.

Via @tgadsspybot:

• Send /alert keyword followed by your brand name, competitor name, or keyword
• The bot sends you a message every time a new creative containing that term is indexed

Via the web interface (when logged in):

• Go to /account/alerts
• Add keyword, channel, advertiser, or niche alerts
• Receive notifications for each new match

This is particularly useful for tracking competitor launches, seasonal campaign spikes, and new creative formats in your niche.

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Step 5: Analyze Creative Patterns#

Looking at a large set of creatives in one niche quickly reveals patterns that individual review misses:

CTA language — what action verbs are competitors using? "Start now", "Get free", "Try for free", "Join", "Open" each signal a different funnel approach.

Message length — Telegram sponsored messages have a text limit. Are competitors using the full character count or keeping it short? Short usually means direct response; longer usually means educational/trust-building.

Accent color — EUR-cabinet creatives can include a custom accent color (visible in the API as color). Tracking which colors dominate a niche tells you about brand positioning.

Creative rotation frequency — if a competitor has 15 active creatives across 200 channels, they're in a high-frequency rotation. If they have 3 creatives and haven't changed them in 60 days, they've found something that works (or given up).

Seasonal timing — look at the first_seen dates across a cluster of similar creatives. If a competitor always spikes their creative count in October, they're seasonally focused on a specific event (World Cup, BTC halving anniversary, etc.).

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Step 6: Export via API#

For programmatic analysis or integration with your own analytics stack, use the public API.

# Get all VPN creatives targeting DE, last 30 days
GET https://tgadsspy.com/api/v1/ads?niche=vpn&geo=DE&limit=100

# Get all creatives from a specific advertiser
GET https://tgadsspy.com/api/v1/ads?q=nordvpn.com&limit=100

# Export as CSV
GET https://tgadsspy.com/api/v1/ads.csv?niche=crypto&source=eur

Full API documentation at tgadsspy.com/api-docs.

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Common Research Workflows#

New market entry — before launching in a new geo, search that geo's top creatives. Understand what messaging resonates, what channels dominate, what CPM range to expect.

Pre-launch competitor audit — before launching a product, find all competitors who are already advertising in the same niche. Map their creative history, channel targeting, and creative rotation patterns.

Creative inspiration — look at the top-performing creatives in your niche (high frequency, long run time = working creative). Use them as reference for your own messaging.

Advertiser attribution — if you see a new competitor in your channel analytics but can't identify them, search the archive by the CTA URL from their ad. The advertiser record will tell you who they are.

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What the Archive Does Not Include#

To be accurate about scope:

• Private channels and invite-only groups are not tracked
• Telegram Stars-based advertising is not yet indexed
• Data outside the archiving period (pre-2024) is not available
• Some channels in very small or low-traffic geos may be underrepresented

The archive is strongest for: high-traffic public channels in crypto, trading, betting, VPN, and fintech niches across RU, TR, IN, AE, DE, IR, UA, and major EU markets.

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Start Researching#

tgadsspy.com/ads — full-text search
tgadsspy.com/advertisers — advertiser directory
tgadsspy.com/niches — browse by niche
@tgadsspybot — alerts bot

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Archive updated continuously · License: CC BY 4.0 · Data: tgadsspy.com

tgadsspy research (2026). How to Research Your Competitors in Telegram Ads with tgadsspy. tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-spy-tool-guide-2026