Term · technical
Inline Keyboard
A grid of buttons attached directly to a bot's message (not the chat's reply area). Each button either fires a callback_query handler or opens a URL / mini-app / inline-query. Inline keyboards drive most modern bot UX — from /menu navigation to alert lifecycle controls (mute / edit / delete). Telegram Ads Platform CTA buttons are a constrained subset: one button, URL-only.
Related terms
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- Telegram Mini AppA web application that runs inside Telegram via the bot API. Mini apps give advertisers a native-feel experience without leaving t
- Deep LinkA URL that opens a specific screen or action inside an app rather than its landing page. Telegram deep links use the `tg://` schem
Cite this entry
Telegram Ads Spy (2026). "Inline Keyboard" in Telegram Ads glossary. https://tgadsspy.com/info/inline-keyboard
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