Term · strategies
Intent-based advertising
A targeting model that activates ads in response to a user's explicit signal of interest — typically a search query, a recently viewed product, or a cart-abandonment event. Canonical example: Google Search Ads triggered by keywords. Strength: extremely high conversion intent (the user is already looking for your category). Weakness: limited to existing demand — cannot create awareness for categories users do not yet know they need. Contrast with context-based advertising. Telegram Ads is fundamentally context-based, not intent-based.
Related terms
- Context-based advertisingA targeting model that places ads adjacent to relevant content rather than at specific users. The signal is the context (channel t
- Conversion TrackingThe process of attributing a user’s action (signup, purchase, deposit) back to the ad that drove the traffic. On Telegram, the mos
- CPC (Cost per Click)Pricing model where the advertiser pays only when a user clicks the ad. The Telegram Ads Platform uses CPM by default, but effecti
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
Cite this entry
Telegram Ads Spy (2026). "Intent-based advertising" in Telegram Ads glossary. https://tgadsspy.com/info/intent-based-advertising
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