Term · ad-types
Premium giveaway
A sponsored format where the advertiser raffles Telegram Premium subscriptions (typically 3, 6 or 12 months) to channel subscribers or mini-app users. Identified by media.type=giveaway with structured payload: prize_description, months, winners_count, until_date, countries_iso2[]. Used by channel growth tools, crypto exchanges and gaming bots to acquire active users at low CPA. Counted in the cashier vertical alongside Stars invoices.
Related terms
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
Cite this entry
Telegram Ads Spy (2026). "Premium giveaway" in Telegram Ads glossary. https://tgadsspy.com/info/premium-giveaway
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.